The Villa Medical Centre

1-2 Roman Road, Prenton, Wirral, CH43 3DB

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Introducing Florence

Posted on April 3rd, 2024

We are delighted to offer our patients with high blood pressure an opportunity to use Florence – a free automated text messaging system to send in your BP readings and receive tips and tricks to help manage at home. Speak to your GP or watch out for a message from Florence soon!

How does Florence work?

Florence, or “Flo” will help you to manage your health better by keeping in touch with you using text messages to your mobile phone. ​

Your healthcare professional has used their expertise to develop care pathways for a variety of conditions or situations, so you can be sure that the advice she gives you is safe to follow.

Flo will send you a mixture of prompts for clinical measurements, such as BP readings, alongside tailored advice and information to help you look after your health and lifestyle needs and provide insight to your healthcare team between your scheduled appointments.​​

Why have I been asked to use Florence?

Your GP or healthcare professional has referred you to Florence to provide you with additional support between your scheduled appointments and where appropriate, provide you with a convenient way to report information about your health​, to support your GP or healthcare to make decisions about your care.​​

Will I be charged to use Florence?

NO! If you are receiving messages from Flo or replying to her from the UK, you will not be charged for the messages – you can even use Flo if you have a pay-as-you-go phone with no credit!​

Flo can be used worldwide, but messages will be charged at your network rate outside of the UK. ​​

Florence’s number (64711) is a free-to-text short code that will not charge for any messages you send to or receive from Florence.​​

Some UK mobile phone network providers identify all 5-digit short code numbers as costly and inform via an automated customer service message that “you may be charged.” ​

However, when using 64711 for Florence please be assured that you will never be charged for any messages you send or receive. 

Florence’s is regulated by the Phone Paid Services Authority in the UK and further confirmation of Florence as a free-to-text number can be found on their website here ​

How do I opt in to use Florence?

Once you have been added to Florence by your healthcare professional, you will receive a message from Flo asking you if you would like to join. Simply reply “ACCEPT” to get started. 

 Can I opt out of Florence’s services?

If, for whatever reason, you decide that you want to stop using Florence, you simply need to send “STOP” No further messages will be sent from Florence and your clinician will be notified about your decision to opt-out.​

We do, however, strongly recommend that you speak to the healthcare professional to ensure that a suitable alternative to help you manage your health can be put in place for you before making the decision to opt-out.​​

How is information in Florence about me kept secure?

Florence transmits and stores your data in encrypted form. This means nobody else can read it without the right credentials. Amazon Web Services (AWS) are the cloud provider we use and are compliant with NHS PSS Level 2 standards and certified ISO/IEC 27018:2014 – ‘Information and Security techniques’ – Code of practices for protection of personally identifiable information in public clouds.

Safeguards are in place by appropriate firewalls (Web Application Firewall, AWS), and are hosted in a Virtual Private Cloud (VPC).​

We meet the highest standards of safety and security, as set by NHS bodies and the government and we regularly check our systems are secure via outside independent experts​.​

For more information about our security credentials please click on any of the links below:​​

What data does Florence process about me?

Florence only stores the following information to allow your healthcare provider to identify you when using our secure platform services.

Your message interactions with Florence, your mobile phone number, title, first/last name, date of birth and sex. Florence may also record your NHS Number to support the anonymous transfer of any clinically relevant information or measurements that you provide as defined by your ​healthcare provider, via your message interactions.

Opening Times

  • Monday
    08:30am to 12:30pm
    01:30pm to 06:30pm
  • Tuesday
    07:00am to 12:30pm
    01:30pm to 06:30pm
  • Wednesday
    08:30am to 12:30pm
    01:30pm to 06:30pm
  • Thursday
    08:30am to 12:30pm
    01:30pm to 06:30pm
  • Friday
    07:00am to 12:30pm
    01:30pm to 06:30pm
  • Saturday
    Please call NHS 111 if you require an out of hours GP appointment over the weekend
  • Sunday
    Please call 111 if you require an out of hours GP appointment over the weekend
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